Emperor Kerry's New Ads

Interesting twist. John Kerry's campaign ad department is producing spots that are uplinked to satellite, fed to the media to generate news stories, then never aired publicly. You can't see 'em 'cause they ain't there!

Howard Kurtz of the Washington Post had this scoop today, "Some Kerry Spots Never Make the Air." He reported most of these ads were quick response to Bush team ad messages, but only put together to get free news coverage.

Tad Devine, senior adviser to the Demo campaign, said the strategy is designed to show the GOP "that the gun is loaded on this side, too."

Whatever that means. (Can you load a gun from more than one side? Is this some sort of veiled threat?)

Our analysis: Maybe Kerry's onto something here but we'd bet the odds are better that more voters will see the ads you actually run than the 6 o'clock news in LaCrosse, WI. (Or the CBS Evening News feed anywhere USA.)

The analysis we rejected: Kerry's pinching pennies. We reject this because George Soros isn't broke yet (a pity), and since when has Kerry ever worried about spending other people's money?